1. Nazmine - Ph.D. Scholar, Department of Communication Studies, Bahauddin Zakariya University, Multan, Pakistan.
2. Aemen khalid - Assistant Professor, Department of Mass Communication, Lahore Garrison University, Punjab, Pakistan.
3. Khadija zafar chishti - Phd Scholar, Instructor in Mass Communication Department, Virtual University, Pakistan.
4. Hannan khan Tareen - Ph.D. Scholar, Associate Lecturer, Department of Media Studies, Islamia University, Bahawalpur, Pakistan.
5. Dr. Manan khan tareen - Research Scholar, Department of Communication Studies, Bahauddin Zakariya University, Multan,Pakistan.
The aim of this study is to see how new media technology affects Multan youth's interactive mode. Data was collected from 500 students using thesurvey form, with 250 men and 250 women filling out questionnaires. The study's main goal is to figure out how digital media technology like cell phones, social networks, and the Internet affect young people's interaction styles and family lives. This study also looks at how digital mediaplatforms are used and how they affect young people's face-to-face experiences. New media technology has a detrimental effect on family life andhow young people communicate, according to research. The findings of this study indicate that, as opposed to face-to-face contact, young peopletend to communicate through digital media technologies, which contributes to youth isolation.
Impact, New Media technologies, interaction, face to face communication, isolation.