The present study aims to know the consumer perception and barriers towards retail marketing in hypermarkets. However it is reported the hypermarket average share of the overall food retail sales in the consumer perception. Therefore it has become important for barriers retail marketing to try and manage the consumer perception. Questionnaire and interview method was used to collect the necessary data. For this study, qualitative method was used data was collected from 100 samples are collected by using simple random sampling method. The statistical test used for F-test and t-test. The study result shows that. Based on the findings of this study, the that respondents differ in their level of consumer perception and barriers towards retail marketing in hypermarkets based on gender. Also the majority of them below 35 years of age group have high level of consumer perception in the hypermarket.