The market for organic products is growing at a fast pace all through the world. This is because several people have started to use and consume cereals, vegetables and the pulses which are manufactured by using natural fertilizers. Though the consciousness for well-being and health have grown to a considerable level, the individuals are yet diffident in consuming organic products since the individuals do not possess the organic product’s availability. In this regard, the present study has been performed to examine the influence of product knowledge on the satisfaction of customers towards the organic products. The study has been carried out among the consumers of organic products in Chennai. Convenience sampling technique is used to select the respondents of the study and data is gathered from the respondents through questionnaire. The number of respondents for the study is 100. The tool used for analysis of the collected data is Regression. The findings reveal the fact that product knowledge of a customer increases the customer satisfaction.