Research on cargo handling has been widely discussed especially in the Western countries. Previous research has substantially discussed issue on cargo from all perspective including sea, road, rail and air. The expansive research on air cargo handling is significant to further comprehend the process of handling air cargo as aviation is recognized as a highly regulated industry. The innovation effort taken by the air cargo organization to prevent damaged cargo relates with new approach to devise strategy which lead to managerial innovation and improved organizational performance. In this study, we highlight the antecedents and consequences of the damaged air cargo products with offering some preventive measures for organizational improvement. This insightful finding from industrial viewpoints may shed light on the gaps exist between past studies and current practical realities. We finally proposed the future research opportunities of air cargo study to the future scholars.