Disregarding the noticeable quality of social media is presently absurd. In Hyderabad, pharma organizations have utilized TV publicizing to showcase items straightforwardly to purchasers, and presently this pattern has all the earmarks of being moving into clients' virtual entertainment takes care of. Notwithstanding, virtual entertainment promoting accompanies its own standards, limitations and potential open doors. Throughout the course of recent years, social media has moved from being a specialty pursuit to a worldwide peculiarity. The greater part the total populace currently utilizes online entertainment, with client numbers edging towards four billion. The typical individual goes through two hours and 24 minutes on informal communication locales every day. While this shift has adjusted numerous parts of life - not least the way that we consume news media and interface with others - it has been out and out seismic for advertising divisions. As clients ran to Facebook, YouTube and Twitter, organizations started to comprehend how could affect promoting and internet business. Today, over 90% of showcasing leaders utilize social media and observing a brand without some type of web-based entertainment presence is interesting. The pharma business, be that as it may, may have appeared to be behind the curve. Given the severe guidelines around what can and can't be said - also what can and can't be publicized - drug organizations essentially haven't had a similar opportunity as, say, purchaser merchandise organizations to advance their items. This implies social media showcasing, or even data crusades, can at times be a non-starter. "The greater part of our clients, the pharma organizations, have approaches that intensely confine their utilization of online entertainment and breaking point their capacity to profit from the abundance of information that could go with it.”Patients are frequently not permitted to be aware of or talk about the choices for treating their condition, in the event that they attempt to treat themselves and afterward sue the pharma organization supporting the media channel for the deteriorating of their quandary." This article describes the impact on social media on pharmaceutical companies randomly selected in Hyderabad city.