Manuscript Title:

INFLUENCE OF ENVIRONMENTAL LEADERSHIP AND STAKEHOLDER PARTICIPATION ON GREEN SERVICE DELIVERY PROCESS (GSDP) ADOPTION FROM CASUAL RESTAURANT PERSPECTIVE IN MALAYSIA

Author:

ROSINI NAWANG MUSTAPEN, AZMAWANI ABD RAHMAN, YUHANIS ABDUL AZIZ, NUR SIAH JAHARUDDIN

DOI Number:

DOI:10.17605/OSF.IO/5NFKH

Published : 2021-12-10

About the author(s)

1. ROSINI NAWANG MUSTAPEN - School of Technology, Management & Logistics, Universiti Utara Malaysia, Sintok, 06010 Kedah, Malaysia , School of Business & Economics, Universiti Putra Malaysia, 43400, Serdang, Selangor Malaysia.
2. AZMAWANI ABD RAHMAN - School of Business & Economics, Universiti Putra Malaysia, 43400, Serdang, Selangor Malaysia.
3. YUHANIS ABDUL AZIZ - School of Business & Economics, Universiti Putra Malaysia, 43400, Serdang, Selangor Malaysia.
4. NUR SIAH JAHARUDDIN - School of Business & Economics, Universiti Putra Malaysia, 43400, Serdang, Selangor Malaysia.

Full Text : PDF

Abstract

An adoption of a green practice has become a global concern that remains debated and getting essential in business operation. This because green practices become a crucial mechanism to increase clean and effective business performance. In the restaurants context there is little research on green service delivery process. Service delivery processes in restaurant activities need combination types of sources hence the invention of service delivery process into green practices is worth for further investigation. Hence, this paper aims to examine the factors that influence green service delivery process. Data was collected over a period of six months from independent casual dining restaurant that focused for top management. A convenience sampling technique was utilised and a total of three hundred and eleven (311) questionnaires were useable. SmartPLS 3.0 was used as a tool to analyse the data and test the study hypotheses. The results showed thatenvironmental leadership, and stakeholders’ participations have significant influences on the green services delivery process. The study adds value empirical in green service delivery process as this area are understudied in the context of casual dining restaurants. Future studies are offered in the discussions and conclusions.


Keywords

green service delivery process (GSDP), casual restaurant, environmental leadership, stakeholder participation, government, customer, supplier.