Infomercials are nowadays used by the companies to give more information about the product and thereby make them to purchase. Companies target the audience by considering different dimensions and factors for the success of infomercials. Yet, there are certain factors which are key for the success of infomercial, and one among them is consumers’ attitude towards infomercials. Consumers’ attitude consists of nine dimensions, and how these nine dimensions influence purchase intention of infomercial advertised products is need of the hour. The aim of the article is to identify the influence of consumers’ attitude towards infomercials on their purchase intention. Responses have been collected from 397 customers who have purchased products after seeing infomercials. After careful analysis, the result concludes that product quality, source credibility and attractive prices are the major determinants of purchase intention of infomercial advertised products.