Nowadays, behavioral finance is an inseparable component of investment decision  taking practice as it highly affects performance of investors in the financial market.  Besides, it helps to reduce or remove different biases at the time time taking  investment decision which leads to performance improvement. The research problem chosen for the study is role of demographic factors influencing  investors decision process. The present research is undertaken in south Bangalore.  The data is collected from 406 employees of private banking sector by using simple  random sampling method through structured questionnaire. In order to study  objectives and testing hypotheses, percentages, mean, standard deviation, t-test,  ANNOVA are used.  The motive of this research is to analyse the behavioral factors of investing  employees of private banking sector. Various demographic factors has been tested  to analyse the impact on investment decisions with respect to returns. It can be summarized that Return factor is having positive and significant impact on  satisfaction of employees of private banking sector towards investment.