1. S.RAMESH - Research Scholar (PhD), Department of Business Administration, Bharath Institute of Higher Education
and Research.
2. Dr. A. GEETHA - Associate Professor and Head Department of Business Administration, Bharath Institute of Higher
Education and Research.
Customer satisfaction is a word that refers to how well customers of the company meet or exceed customer expectations. Employees are reminded of the necessity of meeting consumers' aspirations. Service quality is a metric that evaluates how satisfied customers are with a business's products, services, and capabilities. Information about customer satisfaction, such as surveys and ratings, can assist a firm in determining how to enhance or adjust its products and services.
Customer, satisfaction, sales, service, quality.