The healthcare industry is made up of sectors that work together to provide diagnosis, treatment and rehabilitation services that are tailored to individual patients. The field of study that encompasses the commercialization of goods and services catering to health and wellness, it is one of the fastest-growing industries in the world. Healthcare services are very much dependent on the economy of the country and the quality of services inversely varies if customers are not satisfied. The paper determines the customer’s perspective on branding in the healthcare marketing. Consumers play a critical role in the medical decisionmaking process, therefore making choices that impact the value of care delivered on both individual and societal levels hereby determining the impact of brand etymology, brand trust, service quality, and brand image of a healthcare industry. This study has been conducted using self-congruity to find proportionality and the dependency of quality and satisfaction. It can be observed that the quality of healthcare is a key predictor of customer satisfaction, thereby iterating the fact that hospitals will be able to provide better levels of care and therefore, improve the customer experience. Furthermore, it is an undeviating fact that good customer service means increased revenue for hospitals which will benefit not just the hospital but also have profitable and positive impact on the economy. The data has been collected through questionnaire to produce accurate value that will help to induce appropriate measures to control the deviation. The analysis of data of the study is expected to reveal the role of brand literacy perceived by the consumers as a driver of decision making with construct of study to consumer brand relationships development for healthcare organizations.