Manuscript Title:

IMAGE BRANDING FACTORS & FACILITATING MODEL OF TOURISM DESTINATIONS MANAGEMENT DURING COVID-19 IN PAKISTAN

Author:

MEHTAB ALAM, KHAIRUL BAHREIN

DOI Number:

DOI:10.17605/OSF.IO/956PY

Published : 2021-10-23

About the author(s)

1. MEHTAB ALAM - PhD Scholar, University of Cyberjaya, Selangor, Malaysia.
2. KHAIRUL BAHREIN - Deputy Vice Chancellor (Academic & Research), University of Cyberjaya, Selangor Malaysia.

Full Text : PDF

Abstract

The paper replicates the association of image crisis and the prerequisite model of managing tourism destinations leading to lessening the fears and desperations of COVID-19 among people in Pakistan. The management of the tourism destinations is linked intermediary of image which is the perception about zone, destination and tourism places. Highlighting positive factors with facilities is aspiring for the countries to determine their choice of dominating international market with tourism destination resources. The quantitative data is collected from the foreign office, tourism department, related agencies, stakeholders and key database journal/articles of international authors. Based on the proposed model, results shows that absence of tourism destination management model is tributary factor for bringing the stakeholders to consider Pakistan’s image as a state of responsible natives in managing COVID-19. The integrated factors are infrastructure, satisfaction, perception, health outcomes and facilitates of tourism destination management. Though, it requires range of expansion to counter the circumstances of poor management and befalling negative image, the careful events of tourism on each destination favors for a positive image. Tourism destinations are determinant of keeping people alive in this time of panic and nervousness. It underlines the decrease uncertainties through positive response from global community.


Keywords

Image, Tourism Destination, Factors Facilitating, Management, COVID-19