Manuscript Title:

A STUDY OF RENOVATING THE PYRAMID OF NEEDS AND RELATING TO EMPLOYEE RETETION TOWARDS LEATHER INDUSTRY IN CHENNAI

Author:

Dr. M. LAVANYA, S. GRACY

DOI Number:

DOI:10.17605/OSF.IO/BA9N6

Published : 2022-05-23

About the author(s)

1. Dr. M. LAVANYA - Assistant Professor, Sathyabama Institute of Science and Technology, Chennai.
2. S. GRACY - School of Management Studies, Sathyabama Institute of Science and Technology, Chennai.

Full Text : PDF

Abstract

This research aims to provide solutions for employee retention in the Leather Industry in Chennai based on Maslow's Hierarchy of Wants Theory, including methods to address several needs such as Physiological, Security, Loving, Esteem, and Self Actualization. Employee retention is a strategy for keeping employees in the organisation for a set amount of time. The company's strong retention rate may have a favourable influence. Organizations that keep their top performers are more likely to succeed in terms of performance while also saving money. The purpose of this study is to see how Maslow's hierarchy of wants affects employee retention and whether those variables have already been implemented at the organisation. This research was carried out using a simple sampling methodology.. This study used a suitable sampling approach method and used primary data in the form of a questionnaire from 350 employees at a leather industry. It also used secondary data in the form of a review of literatures. According to the findings of the study, Maslow's hierarchy of needs has a favourable impact on staff retention. This implies that the higher Maslow's hierarchy of wants, the better staff retention.


Keywords

Employee Retention, Maslow’s Hierarchy of Needs, Physiological, Security, Loving, Esteem, Self-Actualization.