The usage of social media platforms by consumers has significantly increased in the modern era, and these platforms have a profound impact on consumer behavior in various ways. Numerous online networking sites have an influence on consumer behavior, such as Facebook, Twitter, Instagram, and YouTube, which offer appealing features that attract a large number of people. In today's society, social media has become a powerful and valuable tool for consumers in making purchasing decisions. Social media marketing is of great importance and is considered one of the most successful techniques in the advertising industry. Business owners are well aware of how various marketing tools and techniques can increase sales. The main objective of this study is to examine the impact of social media marketing on consumer behavior among individuals who are frequent users of social media websites. Additionally, the study aims to identify the expected relationships between various social media marketing activities, customer activities, and consumer behavior.