1. MUHAMMAD IQBAL RANA - Institute of Business Administration, University of the Punjab, Lahore.
2. Dr. SANIA ZAHRA MALIK - Professor, Institute of Business Administration, University of the Punjab, Lahore.
Compulsive buying behavior must be considered in consumer research. Social science, psychology, and medicine have long discussed the negative effects of this behavior irrespective of its positive aspects. The current empirical investigation of the mediating role of compulsive buying behavior between a variety of psycho-somatic-social antecedents including depression, anxiety, stress, materialism, the need for uniqueness, the lack of self-control, and repurchase intentions among university students. In addition, the study explores the moderation effect of credit purchase facilities on compulsive buying. A questionnaire was used to collect data in survey research. The sampling unit and sample size were determined using multistage clusters sampling. A total of 900 questionnaires were distributed to university students. Using SPSS and Amos, 781 valid questionnaires were selected for analysis and testing the proposed model. Anxiety, depression, and stress are key triggers of compulsive buying behavior and repurchase intentions. Additionally, materialism, desire for uniqueness, and lack of self-control were positively correlated with compulsive buying behavior. Compulsive buying behavior mediated the relationship between CBB and CRI. Furthermore, credit card usage was found to have a significant negative impact on CBB and CRI. Based on the results, the results add to existing literature on compulsive buying, repurchase intentions, and credit card usage in developing countries. The current study on compulsive buying behavior may benefit society, academicians, marketers, and retail researchers. For future studies, consumption patterns and coping strategies that chronicle excessive consumption in developing countries can be useful.
Determinants, Compulsive buying behavior, Repurchase intention, credit card usage, positive aspects.