The current study identifies marketing channels and analyses the value chain of fish manifested at the Sardaryab fish market/business places in District Charsadda. To this end, primary data were collected in 2022 using a structured questionnaire. Eighty market participants were purposefully interviewed, including thirty intermediates, twenty wholesalers, and thirty processors/retailers. To meet the study's goals, the benefit-cost ratio, marketing margin, absolute margin, consumer rupee breakdown, marketing cost, and net margin were used. According to the findings of the analysis, longer-distance phenomena of the source were responsible for the high marketing costs and consumer price of fried fish. Since Sakkar was the distant supplier, Silver Carp and Malay's consumption prices are Rs. 300 (per kg) and Rs. 290 (per kg). It is found that retail price of Malay and Silver Carp drops to Rs. 280 and Rs. 283 (per kg), respectively, since the source distance from Sakkar to Charsadda decreases. It is also confirmed that as the distance from the source decreases, transportation costs reduce from Rs. 31 to Rs. 25 per kg and marketing costs reduce from Rs. 93.1 to Rs. 47.80. As a result, it is suggested that the expansion of local fish production benefits both Sardaryab stockholders and consumers. To serve local fish farmers, fish seed stocking centres will be created in the district of Charsadda.