This study aimed at determining the sustainability of women’s involvement in ecotourism industry in coastal towns of Pangasinan along economic, socio-cultural and environmental activities, and their problems encountered. A descriptive study design was utilized using percentages and average weighted mean. There were ninety six respondents, of whom, majority belongs to adolescence and early adulthood, married, high school graduate, self-employed as vendors, stayed 19-25 years in their place, Roman Catholic, having monthly income of 11, 000 to 15,000, and no incentives received. Women’s involvement in the economic, socio-cultural and environmental aspect is high and their problems encountered are moderately serious. The local government is encourage to intensify its campaign in the promotion, protection and restoration of these eco-tourism sites and conduct training on solid waste management and tourism activity among women. Likewise, it may establish collaboration with other agencies of the government such as the DSWD,DOLE and DTI for livelihood programs and other beneficial activities and gainful work for women. Strict monitoring on the implementation of policies regarding natural resources is also encouraged.