Manuscript Title:

INVESTIGATING THE ACCEPTANCE FACTOR OF FEMALE ULAMA IN DELIVERING RELIGIOUS MESSAGES ONLINE: ISLAMIC UNIVERSITY MEMBER PERSPECTIVE

Author:

IMAM SUBCHI, KUSMANA, ZULKIFLI, DEWI KHAIRANI, RENA LATIFA

DOI Number:

DOI:10.17605/OSF.IO/EZ3KW

Published : 2021-12-10

About the author(s)

1. IMAM SUBCHI - UIN Syarif Hidayatullah Jakarta, Jl. Ir H. Juanda No.95, Cemp. Putih, Kec. Ciputat Timur, Tangerang Selatan, 15412, Banten, Indonesia.
2. KUSMANA - UIN Syarif Hidayatullah Jakarta, Jl. Ir H. Juanda No.95, Cemp. Putih, Kec. Ciputat Timur, Tangerang Selatan, 15412, Banten, Indonesia.
3. ZULKIFLI - UIN Syarif Hidayatullah Jakarta, Jl. Ir H. Juanda No.95, Cemp. Putih, Kec. Ciputat Timur, Tangerang Selatan, 15412, Banten, Indonesia.
4. DEWI KHAIRANI - UIN Syarif Hidayatullah Jakarta, Jl. Ir H. Juanda No.95, Cemp. Putih, Kec. Ciputat Timur, Tangerang Selatan, 15412, Banten, Indonesia.
5. RENA LATIFA - UIN Syarif Hidayatullah Jakarta, Jl. Ir H. Juanda No.95, Cemp. Putih, Kec. Ciputat Timur, Tangerang Selatan, 15412, Banten, Indonesia.

Full Text : PDF

Abstract

New media has become one of the supporting factors for the birth of female ulama through religious activities in cyberspace, and it became a channel for them to display their identity and contest as religious preachers. On social media, numerous Islamic studies groups and societies have emerged along with religious leaders involved in social media and spread Islamic learning activities around different social media channels; it has gradually highlighted the signs of religious populism. This research uses a quantitative approach by distributing online questionnaires on Islamic University civitas academia, such as lecturers, staff, and students, to measure acceptance of this new media by the female ulama. Our research model consists of eleven hypothetical relationship paths based on the Technology Acceptance Model (TAM) theory. Not many types of research have been identified in Indonesia relating to technology acceptance in religious activities. This study shows that female scholars’ popularity in delivering the religious message through the new media is acceptable. Our note is that even in the homogeneous environment, the female ulama still lacks popularity; this can be due to the female scholar still occupying the traditional approach in her lecture. Another important finding in this study is how Social Influence in our respondents fails to influence the continuity of new media used to access the female ulama lecture.


Keywords

New Media, Female Ulama, Religious Message, Indonesia.