The study identifies on factors effecting the customer satisfaction towards services of e-hailing or ride hailing in Malaysia and Thailand. This research explores on price, assurance, reliability and tangibility in the acceptance of customer satisfaction will be the dependent variables. The survey was conducted through questionnaires among 400 respondents and at the end 388 answers were collected, justified and finalised. The study uses a probability sampling design to generalize the findings from the whole population. The design of the research design uses the non-probability which is convenience sampling. Descriptive analysis is used to test consumers’ attitudes, requirements and satisfaction. This study uses the correlation analysis to identify the relationship between independent and dependent variables. Linear regression analysis used to identify the factors influencing on customer satisfactions. The findings of this research revealed that the price, assurance,reliability and tangibility are able to assist the e-hailing and improve on their services towards customer satisfaction in future.