The current examination expects to assess the shopper discernment towards utilization of natural items. Populace of this exploration is each person who purchase and utilize the natural item in their utilization. Today, Natural food items are increasing more acknowledgment and inclination over inorganic food items in light of the expanding worries about wellbeing and security. The analyst chose test size 200 for defined arbitrary inspecting strategy. The scientist measurable apparatuses utilized for t-test and F-test. Result shows that respondents contrast in their degree of customer observation towards natural items dependent on sex. Accordingly the greater part of the respondent’s are26 to 35 years. Overview shows that respondents contrast in their respondent's degree of inclination for natural items. Thus, most of the respondents are fulfilled have significant level of inclination. Buyer philosophy towards the idea of natural food items was distinguished. Liberated from synthetic substances parts of natural food items no-added substances, unadulterated and non - poisonous. Henceforth, the examination uncovered that shopper's general inclination for acquisition of natural food items is essentially controlled by two components of discernment that have risen up out of the investigation.