Salt demand exceeds salt production capacity. More than 90 percent of people's salt contributes to national salt. Although still need imports. The productivity of people's salt is interesting to study. This study wants to try to find a format to develop the productivity model of people's salt farmers through financial literacy for access to capital and market information. The case of Batangan location, Juwana, Wedarijaksa, Trangkil in Pati Regency of Jateng Province with a sample of 27-30 respondents. Using purposive sampling, a quantitative descriptive method. The results showed that the potential undeveloped salt land is still 549.47 hectares. Newly used 2,837.60 hectares. People's salt productivity increased by 350,761.10 tons in 2017- 2019, after that year decreased in 2020 to 193,543.12 tons, due to the Prokes of the Covid-19 pandemic. Harvest 20-50 tons of salt during the harvest season. Harvest period between 6-10 days. Cost per week Rp400,000 to Rp1,000,000. Freight costs using motorcycles from ponds to warehouses between Rp2000- Rp5000. Limited capital accesses. The source of farmers' capital is half borrowed from collectors (individuals), some of the farmers' own capital. Interpersonal relationships. Do not borrow from financial institutions. Revenue sharing schemes 1:3, 1:1, 2:3 between labor farmers and financiers. Farmers share smaller yields. Farmers’ market information is also limited. The price of farmers is Rp300-Rp400/kg. Price from steamer to factory Rp500-Rp100/kg. The price from the factory to the final consumer is Rp2,000- Rp5,000/kg. The profession of salt farmers is derived from the previous parents. Education is generally only elementary school graduates. Farmers expect cheap technology to increase production volumes, stabilize prices, expand subsidized land and limit imports. Financial literacy is still low, cannot allocate income and plan family finances.