1. NUSRAT SHARMIN - Lecturer, Dept. of Communication and Media Studies, University of Development Alternative, Bangladesh.
2. MONIRA BEGUM - Assistant Professor, Dept. of Mass Communication and Journalism, University of Barishal, Bangladesh.
The study examines the impact of TV child foods advertising on the buying and selling behaviors, the way parents and their children buy child food products from sellers, likewise, sellers keep storing and selling these products to parents and their children again. The study reveals the factors behind the parent-child-sellers’ dependency on TV advertising in buying child food products. The study also shows a very interesting result that the flow of parents and children’s buying behaviors smoothly impacts sellers, who usually give priority to parents and children firstly from own their choice, then to the preference of children’s demand and afterward to the parent’s demand. In this way, this study finds a complete buying chain that interlinks children parents, and sellers together in creating false needs and demands in buying and selling child food products. The study also finds some behavioral changes (anger, pressure) among children while deciding on buying foods.
Advertising, Buying behavior, TV, Child-foods.