As a major medium for getting connected with each other and making oneself aware of different things, social media has been used by a lot of people, especially young people, to share information with each other and make oneself aware globally. In this study, social media usage was examined in relation to political consciousness and political involvement. The data has been collected using survey techniques among higher education students in Multan, Pakistan. Structured questionnaires have been disseminated among the students between the ages of 18-35 years. Based on the responses received from respondents, SPSS was used to calculate the results. A positive correlation between social media usage and political consciousness has been found. Also, a significant effect of social media usage has been sought on political consciousness and political involvement. The study findings suggest that another study may also be conducted in the future under different cultural contexts and adding a mediating or moderating variable such as the gender between these variables to achieve a different outcome.