Because of technological advancement, increased public awareness, and the growing size and complexity of business, the tasks and responsibilities of business executives have become critical. Increasing the government's participation in the economy, raising the standard of living, and increasing completion There is a perception that Indian corporate business has moved from a seller's market to a buyer's market in the business environment in general, and because of increased buyer awareness and market competition, the study of buyer behavior in consumer products is gaining importance in order to satisfy people's needs and wants by providing appropriate products. The current study aims to investigate customer preferences for department stores; it is a comprehensive study that is limited to Ebony retail in Chennai. The study included equal representation of various consumer groups, including government employees, housewives, students, and business owners. The study relies on primary data gathered through the use of a structured questionnaire/schedule. The study's goal is to discover the factors/motives behind Ebony retail store purchases. After analysis of collected data, the main findings of this project and suggestions will be helpful for framing appropriate policy and implication of the same.