In this study, we have analysed the drivers which affect the growth & performance of start-ups in India. A questionnaire was prepared to study the drivers behind the ecosystem of start-ups in India and we found that only 11 factors are more relevant in today’s world for better development of the system. A sample of 73 start-ups in the Indore region was conducted and analysed with the help of the Rotated matrix method. The factors which were highlighted in the study are the integration of social media, sustainability with respect to external factors, mentorship, financial stability, and so on. The ecosystem should provide mentorship where anyone can have guidance for their business and venture. The start-up venture can only survive when an entrepreneur is willing to take risks and then only he/ she will be able to sustain it.