1. NOR AIDA ABDUL RAHMAN - Universiti Kuala Lumpur,Malaysian Institute of Aviation Technology (UniKL MIAT), Aviation Management Department, MALAYSIA.
2. RITA ZAHARAH WAN-CHIK - Universiti Kuala Lumpur,Malaysian Institute of Aviation Technology (UniKL MIAT), Aviation Management Department, MALAYSIA.
3. NURFATIHAH ANUAR - Universiti Kuala Lumpur,Malaysian Institute of Aviation Technology (UniKL MIAT), Aviation Management Department, MALAYSIA.
4. NURHAYATIMOHD NUR - Aerospace Section Universiti Kuala Lumpur Malaysian Institute of Aviation Technology JenderamHulu, Dengkil Selangor, Malaysia.
5. MDFAUZI AHMAD - Faculty of Technology Management UniversitiTun Hussein Onn, MALAYSIA.
The Covid-19 pandemic is a global phenomenon that has caused various obstructions to many businesses in various sectors including the aviation industry. This study aims to answer three research questions: what are the key barriers faced by air cargo players during the pandemic?, how air cargo players respond to the impact of the pandemic?; and how air cargo players adjust their operation and business to recover from the pandemic impact? Qualitative interpretive research was adopted in this study by utilizing in-depth interviews with personnel from four cargo organizations. The study found four key barriers faced by air cargo players during the pandemic: great losses in business, unpreparedness, fluctuating demand, and insufficient freighter. Additionally, the study found three main implications from the pandemic on air cargo players, namely, changes in business model, communication, and rearrangement of the staff. The results also indicated two key recovery strategies by air cargo players which are capacity collaboration and route collaboration on responding to the pandemic. This study uses the theory of constraint as a theoretical base and future research is recommended to look into more issues in detail with focusing on every sector within the aviation industry. Keywords: Covid-19, Pandemic, Recovery Strategy, Cargo, Aviation, Air Cargo
Covid-19, Pandemic, Recovery Strategy, Cargo, Aviation, Air Cargo.