Manuscript Title:

CUSTOMERS AWARENESS TOWARDS ORGANIC PRODUCTS - A STUDY IN VILLUPURAM DISTRICT

Author:

N. RAMESH, Dr. A. RAVIKUMAR

DOI Number:

DOI:10.17605/OSF.IO/WF2G9

Published : 2022-05-23

About the author(s)

1. N. RAMESH - Research Scholar, Department Of Management Studies, Bharath Institute Of Higher Education And Research (Biher), Chennai, Tamilnadu, India.
2. Dr. A. RAVIKUMAR - Research Supervisor & Associate Professor, Department of Management Studies, Bharath Institute of Higher Education and Research (BIHER), Chennai, Tamilnadu, India.

Full Text : PDF

Abstract

In a nutshell, organic foods are minimally processed to maintain the integrity of the food and are free of artificial ingredients, preservatives, and irradiation." Organic products are obtained through environmentally friendly processes, such as cultivation techniques that take into account both the attributes of the final product and the methods of production. A diverse range of organic and non-organic food consumers were approached and questioned in order to obtain their observations and perspectives on organic food. Organic food consumers do not all have the same approach to organic food. As a result, the statistical process helps us understand the relationship and model of consumer behaviour trends in organic food in India.


Keywords

Organic Products; Consumers; Behaviour; Health; Retail store etc.