The case study is based on Muteeb Electrical Industries, a manufacturer of electrical products in Kashmir. The data has been primarily collected through personal interviews with the sole proprietor and his key employees. Online sources and official records of the firm have also been tapped for collection of secondary information on the subject. The case study entails the entrepreneurial journey of a person who perceived himself to be a misfit by opposing the dominant conventions within his family. Subsequently, the entrepreneur stood out of the crowd by setting up his enterprise under individual entrepreneurship and sustained in the market against all odds. The present study provides a base for the prospective entrepreneurs through the success story of the an entrepreneur whose pioneering business venture in Kashmir witnesses political instability and dissension that struck his business into white water rapids, yet the entrepreneur strategically emerged to success despite of unlikelihood and discontent.