Tourism is one sector that is very good and has the potential to be developed at this time. Promotion on social media is a popular way for companies, even government agencies. The purpose of this study was to see the impact of the image of the destination and the contribution of marketing effectiveness on the intention to visit with local government policies as moderation. The research method used in this study uses quantitative research, and the sampling technique in this study is the purposive sampling technique. Analysis of the data used is the Lisrel equational model (SEM) structure. The results showed that the effect of the Destination Image variable was positive and not significant on Intention to Visit. The influence of the Marketing Effectiveness variable on the Intention to Visit the effect is negative and not significant. The influence of the Government Policy variable on the Intention to Visit is positive and significant. The effect of the Destination Image Interaction variable and Government policy on the Intention to Visit is positive and not significant. This means that government policies do not moderate the relationship between Destination Image and Intention to Visit. The influence of the Interaction of Marketing Effectiveness and Government Policy (INT2) variable on Intentions to Visit is negative and not significant. Government policy does not moderate the relationship between Marketing Effectiveness and Intention to visit.