Manuscript Title:

CONTINUANCE INTENTION ON MOBILE WALLET: INTEGRATED TECHNOLOGY READINESS AND EXPECTATION-CONFIRMATION MODEL ANALYSIS

Author:

FAZIDA KARIM, ASYRAF AFTHARNORHAN, NUR IZZATI AB. GHANI, MOHD NASIR ISMAIL, NORHILMI MUHAMMAD

DOI Number:

DOI:10.17605/OSF.IO/XF3YM

Published : 2022-04-10

About the author(s)

1. FAZIDA KARIM - Faculty of Business and Management, Universiti Sultan Zainal Abidin, Kampus Gong Badak, Terengganu, Malaysia.
2. ASYRAF AFTHARNORHAN - Faculty of Business and Management, Universiti Sultan Zainal Abidin, Kampus Gong Badak, Terengganu, Malaysia.
3. NUR IZZATI AB. GHANI - Centre of Fundamental Studies, Universiti Sultan Zainal Abidin, Kampus Gong Badak, Terengganu, Malaysia.
4. MOHD NASIR ISMAIL - Faculty of Information Management, Universiti Teknologi MARA Cawangan Kelantan, Malaysia.
5. NORHILMI MUHAMMAD - Centre of Fundamental Studies, Universiti Sultan Zainal Abidin, Kampus Gong Badak, Terengganu, Malaysia.

Full Text : PDF

Abstract

This study aims to investigate the potential for consumers’ continued usage of a mobile wallet through an integrated and extension framework based on two established models: the Technology Readiness and Expectation–Confirmation model. Hence, to investigate the impact of technology readiness, perceived usefulness, confirmation expectation, users’ satisfaction, perceived cybersecurity risk and marketing effort on young consumers’ intention to continuously use mobile wallet in Malaysia. A sample of 530 participants with experience online transaction using mobile wallets apps was used. Partial least squares (PLS-SEM) method was applied in the study and explained the 54% variance in consumers’ continuous intention towards mobile wallet usage. This study found that technology readiness, confirmation expectation, users’ satisfaction, and perceived security are the key elements that influence the consumers’ continued usage of a mobile wallet. The study brings to fore significant insights and a set of suggestions for the companies carrying out the development, execution, and marketing of mobile wallet services.


Keywords

CONTINUANCE INTENTION ON MOBILE WALLET: INTEGRATED TECHNOLOGY READINESS AND EXPECTATION-CONFIRMATION MODEL ANALYSIS