Word-of-mouth plays a crucial role in shaping consumer buying behavior. Performance of motion picture industry is highly susceptible to the occurrence of word-of-mouth. One of the main factors that decide the receptiveness of word-of-mouth is the perceived social relationship between the source and the recipient. This study investigates the role of tie strength in the word-of-mouth receptiveness and movie promotion among the Indian movie-goers. 868 movie-goers were selected using multi-stage random sampling technique from the state of Kerala, India. Findings reveal that young movie-goers are more receptive to word-of mouth than older movie-goers. For frequent movie-goers, monthly income is found to be insignificant with their word-of-mouth receptiveness. Frequent movie-goers exhibited a higher word-ofmouth receptiveness than non frequent movie-goers. Tie strength significantly influence the movie-goer’s word-of-mouth receptiveness and it act as a moderating variable between word-of-mouth receptiveness and movie-going intention. When compared to weak-tie, strong-tie exerts a greater influence on word-of-mouth receptiveness.