Manuscript Title:

ANTECEDENT OF COVID ON INVESTMENT OR SAVINGS DECISIONS IN NEW NORMAL LIFE: EVIDENCE FROM SALARIED PEOPLE OF KERALA

Author:

Dr. S. FRANKLIN JOHN, Dr SHEEJA. R

DOI Number:

DOI:10.17605/OSF.IO/Z5TBM

Published : 2022-03-10

About the author(s)

1. Dr. S. FRANKLIN JOHN - Vignana Jyothi Institute of Management, Hyderabad, India.
2.Dr SHEEJA. R - Department of Commerce & Management, Amrita Vishwa Vidyapeetham, School of Arts and Sciences Amritapuri, India.

Full Text : PDF

Abstract

This study aims to understand the paradigm shift or changes in the investment or savings patterns of salaried people in Kerala due to pandemic. The entire globe is experiencing the significant effect of the pandemic by losing life, jobs, etc. Due to lockdown and work from home, many people helped them save additional money that would be spent on petrol/diesel, travel, rent, outside food, and so on. This study compares two situations: the investment scenario before and after the pandemic and provides suitable suggestions to overcome this situation


Keywords

Portfolio, Investment, Pandemic, Multi-Dimensional Scale, Conjoint Analysis.