This study aims to understand and know the planning, organizing, implementing and supervising the management of school principals in implementing new student admissions (PPDB) at Ciparay 1 and Ciparay 3 junior high School, Bandung Regency. This research uses a qualitative approach through the
case study method. The subjects in this study were school principals and the PPDB committee at Ciparay 1 and Ciparay 3 Junior high School, Bandung Regency. The data collection techniques used were observation, interviews, and documentation studies to obtain information about the management of school principals in implementing new student admissions (PPDB) at Ciparay 1 and Ciparay 3 Junior high School, Bandung Regency. The results of this study indicate that: (1) Planning is always carried out by the school principal by compiling the School Work Plan (RKS) as outlined in the Medium Term Work Plan (RKJM), The annual work plan (RKT) and School Activity Plan and Budget (RKAS), (2) Organizing is carried out by forming a PPDB committee, drafting a committee decree and creating a PPDB program, (3) Implementation starting with the registration stage and receiving files, the selection stage up to the announcement stage, (4) Supervision is carried out with evaluation, reflection and follow-up activities.