The study was intended to assess the mediation effect of study habits in the link between social media usage patterns and academic performance. A total of 406 students were selected conveniently to collect the data from different colleges in the state of Andhra Pradesh. a structured questionnaire was developed with the established scales for the variables. structural equation Modeling has been adopted for the analysis and interpretation using SPSS and AMOS. The results of the study stated that social media usage patterns were significantly influencing study habits, and negatively influencing academic performance. While academic performance was influenced by the study habits of the students largely. Further, study habits were mediating the relationship between social media usage patterns and academic performance.