Indian toy industry has seen a huge growth in later years due to decrease in imports and increase in exports. Government is taking lot of initiatives to uplift the traditional toy industry through advancement of technology, marketing online, encouraging and engaging parents of kids, building brands, encouraging partnerships. Traditional toy market is seeing a downfall so to uplift the toy market we have to emphasize on the use of bio degradable products and manufacturing eco- friendly toys under different clusters. This helps in mass production and good supply chain practices. Usage of mobile and internet to encourage the marketing and usage of traditional toys is also recommended.