The study was undertaken to get a comprehensive understanding of the impact and sustainability of safety concerns on the enhanced online buying among the retail consumers due to Covid19. The research survey incorporates the samples collected from retail consumers throughout the metropolitan cities and mostly the city dwellers of Tier-1 and Tier-2 cities of India. The survey has helped to identify the determinants of the study and primarily addresses the population considered to be Gen Y and Z. The data collection was through the attitudinal questionnaire using 5 points Likert scale. Later, the statistical tools were applied accordingly through R (version 4.2.0). The safety factors have the most significant role in transforming the buying behavior and promoting enhanced online buying along with other online store credentials and engagement factors. The mandatory lockdown curtailed movement, forcing people to resort to online purchases. Further, small help groups volunteered to help out people's daily needs. Consumer’s safety concern for their family and themselves become a pivotal point of focus which has been studied. The business and strategy stakeholders of the brands need to focus on the quality and innovation in product assortment, brand availability, pricing, communication and, most importantly, the supply chain to sustain the development of online retailing and make the brand available to the doorstep of the consumer and capitalize the enhanced online spending and its addiction due to health risk perception post Covid19.