1. ANDALA RAMA PUTRA BARUSMAN - Graduate School, Universitas Bandar Lampung, Indonesia.
2. ALVINA REGITA CAHYANI - Faculty of Economics and Business University of Bandar Lampung, Indonesia.
The popularity of drinking coffee has made coffee shop competition more intense. It has created strategies and innovations to increase customer revisits. One of the biggest coffee shop brands is Starbucks. Starbucks is a preferred coffee shop brand in Indonesia, but following the Israeli-Palestinian conflict there has been a decline in sales due to the boycott. This research aims to find out whether students also enacted a revisiting boycott of Starbucks. This research also investigates the impact of authenticity, interpersonal justice, prior experience, and perceived quality on consumers' intention to revisit, with involvement as a mediating variable. The study used a quantitative approach and used non-probability samples with purposive sampling of 200 respondents. Data were collected through online questionnaires using a Likert scale. The testing in this research was conducted using partial least squares structural equation modeling (SEM-PLS 3.0). The results prove several factors that influence consumers’ revisit intention and the boycott carried out by students.
Authenticity, Interpersonal Justice, Prior Experience, Perceived Quality, Involvement, Revisit Intention.