Manuscript Title:

THE INFLUENCE OF AUTHENTICITY, INTERPERSONAL JUSTICE, PRIOR EXPERIENCE, AND PERCEIVED QUALITY WITH INVOLVEMENT AS A MEDIATOR ON REVISIT INTENTION FOR STARBUCKS CUSTOMERS (STUDY CASE AFTER BOYCOTT CALL FROM MUI)

Author:

ANDALA RAMA PUTRA BARUSMAN, ALVINA REGITA CAHYANI

DOI Number:

DOI:10.5281/zenodo.10947244

Published : 2024-04-10

About the author(s)

1. ANDALA RAMA PUTRA BARUSMAN - Graduate School, Universitas Bandar Lampung, Indonesia.
2. ALVINA REGITA CAHYANI - Faculty of Economics and Business University of Bandar Lampung, Indonesia.

Full Text : PDF

Abstract

The popularity of drinking coffee has made coffee shop competition more intense. It has created strategies and innovations to increase customer revisits. One of the biggest coffee shop brands is Starbucks. Starbucks is a preferred coffee shop brand in Indonesia, but following the Israeli-Palestinian conflict there has been a decline in sales due to the boycott. This research aims to find out whether students also enacted a revisiting boycott of Starbucks. This research also investigates the impact of authenticity, interpersonal justice, prior experience, and perceived quality on consumers' intention to revisit, with involvement as a mediating variable. The study used a quantitative approach and used non-probability samples with purposive sampling of 200 respondents. Data were collected through online questionnaires using a Likert scale. The testing in this research was conducted using partial least squares structural equation modeling (SEM-PLS 3.0). The results prove several factors that influence consumers’ revisit intention and the boycott carried out by students.


Keywords

Authenticity, Interpersonal Justice, Prior Experience, Perceived Quality, Involvement, Revisit Intention.