This paper aims to evaluate the effect AI driven adoption of online grocery buying, by examining the “electronic service quality” (eServQual) offered by Egrocers and situational factors that affects the customers to shop groceries online. Data collection was done by using structured questionnaire circulated to potential respondents who uses online platforms to shop grocery products in and around Bangalore City in Karnataka. Convenience sampling method is used and the data analysis and results of this study were based response from 280 respondents who does grocery shopping through online. The findings shows that consumers level of familiarity towards online grocery shopping has increased. Factors like AI based suggestions, privacy, responsiveness and contact play a vital role towards consumer’s increased positive perceptions and favorable attitudes towards purchasing groceries through online medium.