Manuscript Title:

EXPLORING THE ENTREPRENEURIAL POTENTIAL OF MUSIC: A BUSINESS MODEL FRAMEWORK FOR MIZORAM

Author:

LALNUNMAWII RALTE, LALDINLIANA

DOI Number:

DOI:10.5281/zenodo.10953245

Published : 2024-04-10

About the author(s)

1. LALNUNMAWII RALTE - Assistant Professor, Department of Commerce, Government Aizawl College.
2. LALDINLIANA - Professor, Department of Commerce, Mizoram University.

Full Text : PDF

Abstract

This paper aims to connect the field of entrepreneurship with cultural work that is done to earn a livelihood. Among the cultural industries operating in Mizoram, the music industry has great potential for generating a sustainable source of employment. The digital revolution that harshly impacted this creative industry has also brought about numerous innovations. However, there is a tension between artistic goals and business concerns which is, in fact, a characteristic feature of creative industries. The first part of this paper seeks to provide learned arguments that re-imagine the “lone genius” music worker as a collaborative individual who develops his cultural capital and is able to create a sustainable cultural enterprise. The second part of the paper presents an innovative music business model that can cater to the specific needs of the localised music industry in Mizoram.


Keywords

Music Industry, Cultural Entrepreneurship, Collaborative Work, Innovative Business Model.