The influence of short advertising videos on social networking platforms, particularly Facebook, has transformed the dynamics of business-consumer interactions by streamlining information dissemination. Notably, Generation Z, a highly engaged demographic on social networks and technology, forms the cornerstone of the extensive user base. The primary objective of the article is to pinpoint the pivotal elements within short advertising videos that shape the purchasing intention of young consumers. Through a comprehensive survey of over 250 young individuals, four influential factors emerged: "Usefulness" took the lead, closely followed by "Promotion," "Entertainment," and "Interactiveness." These findings offer invaluable insights for businesses seeking to develop compelling advertising strategies tailored to the preferences of the younger demographic.