Manuscript Title:

IMPACT OF SUPPLY CHAIN MANAGEMENT IN E-COMMERCE SECTOR IN CUSTOMER RETENTION AND CUSTOMER TURNOVER SPECIAL REFERENCE TO AMAZON AND FLIPKART

Author:

SAJEENA J.P.S, Dr. F.J. PETER KUMAR, Dr. G. VIKRAM, Dr. A G SUDHA

DOI Number:

DOI:10.5281/zenodo.11143448

Published : 2024-05-10

About the author(s)

1. SAJEENA J.P.S - Karunya Institute of Technology and Sciences, Coimbatore.
2. Dr. F.J. PETER KUMAR - Research Supervisor, Auditor and Tax Consultant, PetRock Accounting Solutions, Coimbatore.
3. Dr. G. VIKRAM - Karunya Institute of Technology and Sciences, Coimbatore.
4. Dr. A G SUDHA - Department of MBA, Coimbatore Institute of Technology, Coimbatore.

Full Text : PDF

Abstract

Cloud computing has opened up numerous new opportunities for supply chain businesses. This article offers investment suggestions to help businesses take advantage of cloud computing. The authors of this report combed through many indexed journals for Scientific Information to assess the state of research into the e-supply chain. E-commerce, also known as e-tailing or electronic retailing, has rapidly grown to become a serious competitor to more traditional forms of retailing. Based on the findings of this study, it appears that a mix of online and physical stores may be the best model for the future supply chain. The author proposes using a Best Matching Protocol to select a network node to carry out commands in a decentralised cooperative system (BMP). By analysing a given supply network and determining which fulfilling agent best satisfies the customer's required quality and cost parameters, the developed BMP optimises the pairing of agents with customers. Drop shipping is a more cutting-edge and modern way of doing business. The internet, e-commerce, and digital marketing are further permeating the traditional supply chain, adding to its growing popularity. Small and medium-sized businesses benefit greatly from lower entry barriers.


Keywords

E-Commerce, E- Retailing, Supply Chain Management, BMP- Best Matching Protocal.