1. Dr. NGO MINH HAI - Vice Principal of Ho Chi Minh City University of Economics and Finance.
2. LE QUANG HUNG - PhD, Associate Professor, Lecturer of Marketing and International Business Faculty, Hutech University.
3. LE HIEU NGHIA - MA, Lecturer in Marketing Department, University of Economics and Finance, Ho Chi Minh City.
4. DINH TRAN THUY VI - MBA, Lecturer in Marketing Department, University of Economics and Finance, Ho Chi Minh City.
5. NGUYEN HOANG LAN - MBA, Head of Event Management Major, Faculty of Marketing, University of Economics and Finance, Ho
Chi Minh City.
6. NGUYEN MINH QUAN - MBA, Lecturer in Marketing Department, University of Economics and Finance, Ho Chi Minh City.
The night-time economy is an integral part of the larger economic landscape. Developing this sector aims to boost domestic consumption, particularly in the tourism industry, and contribute to the overall economic growth of the country. This study seeks to establish a theoretical framework and build a model to identify and analyze the factors influencing the development of Vietnam's night-time economy. Employing a qualitative research approach, the authors leverage existing literature on the subject to establish a theoretical foundation for their model. Their findings reveal five key factors, both direct and indirect, that impact the development of Vietnam's night-time economy: (1) tour organization, (2) tourism route planning, (3) diverse tourism products, (4) local cultural development, and (5) engaging events and activities. These factors operate through two mediating variables: "Destination" (full mediator) and "Management of exploiting resources" (partial mediator).
Model, Influencing Factor, Night Economic, Vietnam