In recent years, the development of information technology and communication has deeply impacted all aspects of social life. Digital Marketing and e-commerce are two important fields in Vietnam's digital economy. Digital Marketing involves using online tools and channels to reach, attract, and interact with target customers. Digital Marketing not only plays a vital role in Vietnam's digital economy but also involves utilizing online tools and channels to reach, attract, and interact with target customers. This article aims to study the current situation and analyze the difficulties and challenges that this field is facing. Based on statistical methods, synthesis, comparison, and research from relevant sources, the article has collected and analyzed data, evaluated the current situation to analyze and predict the application of advantages, and raised awareness of the importance of Digital Marketing. Accordingly, the authors propose solutions to enhance the effectiveness of Digital Marketing activities for businesses in Vietnam at the present stage.