In India, the most common types of two-wheelers are electric two-wheelers, motorcycles, mopeds, and scooters. Several crucial elements that contribute to the desire for two-wheelers in India are their ability to navigate congested roads easily, their superior fuel efficiency, and their cost-effectiveness compared to three or four-wheeled vehicles. In addition, the growing urbanization, enhanced road infrastructure, and expanding number of female consumers are contributing to the increased demand for two-wheelers in India. The industry encounters numerous obstacles as well. Over the coming years, an increase in the number of people working from home and eliminating the need for commuting may have a negative effect on demand. Moreover, the rise in gasoline prices inside the nation may also serve as a limitation for market expansion, namely in the lower-priced, price-sensitive segment. The study primarily focuses on the respondents, who are female two-wheeler users. The objective of the study is to comprehend the diverse aspects that influence the purchase and choice of a particular brand of motorcycles. Additionally, it aims to determine the rationale for selecting these particular brands and analyze the demographic characteristics of the survey participants. A descriptive research study was conducted to gain a comprehensive understanding of the fundamental characteristics being examined. The study was expanded to include respondents from the city of Chennai, using a convenience sampling technique with a sample size of 180. A structured questionnaire was employed to gather primary data from the respondents. Data obtained from other publications and reports was used as secondary data. The gathered data was examined using SPSS software, employing various statistical techniques such as descriptive statistics and ANOVA, to make conclusion.