Background: Essential to business practice, green marketing strategies are needed to bring about congruence between the demand by consumers for sustainable products and services and how business is done. Understanding the effect of Green Price, Sustainable Packaging and green advertisement on consumer behavior in Jordan’s marketing, technology, and software sectors is important for developing practical marketing strategies, specifically, the moderating role of social media strategy. Methods: The data was collected using a cross-sectional survey of 310. A structured questionnaire was used to collect data and perform Structural Equation Modeling (SEM) to evaluate such direct and mediated relationships. Results: The Green Price and positive Green Advertising positively affected consumer behavior while Sustainable Packaging had an insignificant direct effect. The mediation of social media strategy on the positive effects of Green Price and Sustainable Packaging on consumer behavior was also significant, but social media strategy did not significantly interact with Green Advertising in a hypothesized manner and therefore requires further exploration. Conclusions: The study provides insight that will be very useful for businesses seeking to incorporate green marketing strategies and social media to encourage consumer involvement. The relevant importance of considering managerial perspectives to manufacture and set sustainability initiatives into action can be emphasized, as sustainability initiatives need to be aligned with consumer expectations and market dynamics.