The research is aimed at determining how the new marketing strategies influence the shareholder value in the banking industry and the mediating variable used is customer satisfaction. As a way of responding to the growing competition and changes in customer expectations, banks have started embracing digital and customer-focused marketing as a way of improving their financial performance. An ordered survey was carried out on 427 individuals in Jordan who were bank customers, employees, and other financial experts. The findings indicate that, innovative marketing strategies positively impact (both directly and indirectly) on shareholder value and customer satisfaction mediates much of this relationship. Moreover, the market competition and technological development proved to moderate some crucial relations, enhancing the success of the marketing activities. Banking institutions trying to coordinate marketing innovation with financial performance and shareholder value will find the research insightful.