1. AHMAD YOUSEF AREIQAT - Professor, Department of Business Administration, Business School, Al-Ahliyya Amman University,
Amman, Jordan.
2. TAMARA MAHMOUD RASHEED AL-QARUTY - Associate Professor, Department of Business Administration, Business School, Al-Ahliyya Amman University, Amman, Jordan.
3. AHMAD M. A. ZAMIL - Professor, Department of Marketing, College of Business Administration, Prince Sattam Bin Abdulaziz
University, 165, Al-Kharj, Saudi Arabia.
In an increasingly competitive digital landscape, personalized marketing has rapidly become an important tactic for brands to connect with and keep hold of consumers. This study discusses the impact of personalization in online marketing fueled by AI—the impact of how current and ever improving AI algorithms personalize online marketing service content based on individual consumer preferences, behaviors, and context. We conducted an empirical analysis on the data we collected from 400 digital marketing professionals and found that AI driven personalization improved all the consumer engagement metrics like click through rates, time spent on the content, conversion rates and more. This is because these findings emphasize the importance of AI personalization in leading to stronger consumer brand relationships and eventually to loyalty and sustained engagement. As a contribution to the growing body of literature on AI’s transformative effects on marketing, this research provides practical insights to help marketers tailor their engagement strategies in a digital landscape that’s becoming ever more bustling.
AI-Driven Personalization, Consumer Engagement, Digital Marketing, Customer Experience, Relationship Marketing, Brand Loyalty, Sustainability, Competitive Advantage, SDG10, Gender Equity, Gender Inequality.