1. RANYA KHALID HAMMAD - Al-Ahliyya Amman University, Amman, Jordan.
2. AHMAD YOUSEF AREIQAT - Professor, Department of Business Administration, Business School, Al-Ahliyya Amman University,
Amman, Jordan.
This study aimed to identify the impact of creative management on digital leadership in the presence of the knowledge management variable as an intermediary variable; and to achieve the study goal, a questionnaire was developed, and its stability and validity were verified. The study community represented all employees working in Iraqi universities, specifically in the various units represented by (Director of the University Library Unit, Director of the Computer Unit, Director of the Quality Unit Supervisor or Engineer, Administrative Employee in the Units (Library, Computer, Quality); Their number reached (750), and the researcher distributed (254) questionnaires; According to the requirements and requirements of selecting the optimal sample, but (24)، questionnaires were not retrieved, and thus the number of questionnaires that can be subjected to statistical analysis procedures (230) questionnaires with a percentage of (90.5%), and the information and data were analyzed using the analysis program (SPSS), and the study used arithmetic means and standard deviation, as well as the multiple and simple regression equation, and after analyzing the tool, the study reached a set of results, the most prominent of which was the impact of creative management on digital leadership in the presence of the knowledge management variable; The study recommended the necessity of conducting studies related to its topic, including different societies and environments.
Creative Management, Digital Leadership, Knowledge Management, Iraqi Universities.