This study aims to analyze the role and factors related to language use and the attitudes of language users in efforts to maintain the Malay language. The research method used in this study is a factor design analysis to investigate the role of teachers and families and the factors that play a role in maintaining the Malay language in the Bagan area of Batam City, Indonesia. This study involved participants from teachers as education practitioners and several families with a total of 150 teachers and 150 family members each. The instrument used was a questionnaire that analyzed demographic factors, the role of each participant, language practices, language ideology, and language management. The data analysis used was bivariate analysis and multiple regression models to explore the role of teachers and families and the relationship between language use and attitudes and related factors. The results of the study indicate that teachers play a role as supporters of multilingual identity with Malay language teaching that facilitates students to gain a strong understanding of the Malay language and its use. Furthermore, the role of parents and children contributes significantly to language maintenance through the use of Malay in social situations. The most significant role is the use of Malay by parents and children, the frequency of family attendance and use of language at community events (language management) and demographic factors of age also play a role in Malay language maintenance. This study implies that the right approach in the family and educational environment can properly support language maintenance.