Over the last two years, Indian investors have shown a renewed and significant fascination with precious metals most notably gold and silver as part of their diversified investment strategies. This shift reflects not only cultural affinity and traditional asset preference but an evolving perception of precious metals as stable, high–utility investment vehicles. The present study examines the inflows and Assets under Management (AUM) for gold and silver investment products, particularly between October 2023 and September 2025, capturing a period of economic volatility, geopolitical uncertainty, and fluctuating interest rates. By analysing the historical trajectory of bullion markets and comparing them with contemporary data, the study aims to uncover the factors contributing to increased investor engagement in gold ETFs, sovereign gold bonds (SGBs), silver ETFs, digital bullion, and physical metal accumulation. Gold continues to hold its position as a safe haven asset preferred during inflationary pressure, fiscal uncertainty, currency depreciation, and stock market instability. Its role as a wealth preservation tool remains deeply rooted in Indian households. Simultaneously, silver has gained remarkable traction with rising demand from industrial sectors such as renewable energy, electric vehicles, 5G infrastructure, and electronics manufacturing. This industrial investment duality has widened silver’s acceptance not only as a hedge but as a growth-driven asset. The emerging trend is further supported by the rise of digital investment platforms, increased financial awareness, and expanding accessibility to small-ticket investment options. The findings are expected to reveal how shifting consumption, technological adoption, and economic cycles have transformed bullion from a traditional savings medium into a modern portfolio asset class. Ultimately, the paper highlights how gold and silver are transitioning from heritage metals to megatrend investments in India, redefining long term wealth planning and financial asset diversification.