Manuscript Title:

THE EFFECT OF INFORMATION TECHNOLOGY ON HUMANITARIAN SUPPLY CHAIN PERFORMANCE: THE MODERATING ROLE OF SATISFACTION

Author:

JAMILA K. M. BDAIR, MOHAMED NAJIB BIN SALLEH, FARIZA BINTI AHMAD MAHYADIN

DOI Number:

DOI:10.5281/zenodo.20809161

Published : 2026-06-23

About the author(s)

1. JAMILA K. M. BDAIR - School of Technology Management and Logistics, UUM College of Business, Universiti Utara Malaysia, Sintok, Kedah, Malaysia.
2. MOHAMED NAJIB BIN SALLEH - School of Technology Management and Logistics, UUM College of Business, Universiti Utara Malaysia, Sintok, Kedah, Malaysia.
3. FARIZA BINTI AHMAD MAHYADIN - School of Technology Management and Logistics, UUM College of Business, Universiti Utara Malaysia, Sintok, Kedah, Malaysia.

Full Text : PDF

Abstract

This paper will go on to examine the impact of IT on the performance of HSCs in Jordan and the potential to leverage IT to address issues with HSCs in relation to humanitarian priorities, operational requirements and improve overall performance of the humanitarian supply chain. These linkages are important in the context of current humanitarian action, increasingly dependent on efficient technologies. A total of 310 managers were selected and the data was collected from both online and paper questionnaires that were then analyzed using partial least squares structural equation modelling (PLS-SEM). The findings indicated that perceived ease of use (PEOU), perceived usefulness (PU) and satisfaction had significant and positive impact on the humanitarian supply chain performance standardized beta of 0.194, 0.411 and 0.221 respectively. Furthermore, satisfaction was found to be a positive moderating variable between the three constructs of PEOU, PU and performance. The results confirm the relevance of technology acceptance and user satisfaction as means to further humanitarian supply management. The discussion has shown that humanitarian organizations need to invest in user-friendly technologies and supportive systems to enhance efficiency and effectiveness. In theory, the study is based on the Technology Acceptance Model (TAM) to demonstrate the dual role of satisfaction as a direct predictor and as a moderator in the context of humanitarian supply chains.


Keywords

Information Technology, Perceived Ease of Use, Perceived Usefulness, Satisfaction, Humanitarian Supply Chain.